Commerce Focus

America’s leaders know the future is all about creation and innovation. We believe by cultivating creativity in individuals, it will lead to a more creative and innovative workforce that leads to a more vibrant economy and better quality of life.

Why is creativity in commerce important?

Innovation is crucial to competition, and creativity is integral to innovation. U.S. employers rate creativity/ innovation among the top five skills that will increase in importance over the next five years, and stimulating innovation/creativity and enabling entrepreneurship is among the top 10 challenges of U.S. CEOs (Ready to Innovate).

“We need people who think with the creative side of their brains—people who have played in a band, who have painted, been involved in the community as volunteers. It enhances symbiotic thinking capabilities, not always thinking in the same paradigm, learning how to kick-start a new idea, or how to get a job done better, less expensively.”
- Annette Byrd, Manager, Healthy Work Environment,
GlaxoSmithKline, Are They Really Ready To Work, 2006

What are we doing to further creativity in commerce?


▪   Building a dialogue and coalition between government, business, education, culture, and civic leadership focusing on the importance of creativity and innovation.
▪   Raising visibility of the importance of creativity and innovation in schools, businesses, and the general public through creativity-centered stories and documentary films.
▪   Developing a National Creativity Network linking Oklahoma with other U.S.-based creativity districts and initiatives.  
▪   Bringing nationally recognized leaders in creativity to our state and loaning them as guest speakers.  (Creative Oklahoma has loaned Sir Ken Robinson to multiple organizations over a four-year period of time.)
▪   Board members and affiliated individuals comprise a speakers’ bureau interacting with book clubs, civic groups, schools, and businesses about the importance of creativity.

In the past…

▪    Developed a story series in partnership with The Journal Record about creative Oklahoma businesses and individuals, running twice a week through the 2010 Creativity World Forum.  
▪    Established an annual creativity award with The Journal Record that is presented at its annual Innovator of the Year program.
▪    Developed and launched a series of educational webinars focusing on creativity offered in 2010.
▪    Hosted the largest Creativity World Forum yet in 2010 in Oklahoma City. This was the first Creativity World Forum hosted in North America.
     Hosted the first Oklahoma Creativity Forum on November 1, 2011 bringing together attendees from across the state to learn from one another and think “Outside the Box.”