Commerce Focus

America’s leaders know the future is all about creation and innovation. We believe by cultivating creativity in individuals, it will lead to a more creative and innovative workforce that leads to a more vibrant economy and better quality of life.

Why is creativity in commerce important?

Innovation is crucial to competition, and creativity is integral to innovation. U.S. employers rate creativity/ innovation among the top five skills that will increase in importance over the next five years, and stimulating innovation/creativity and enabling entrepreneurship is among the top 10 challenges of U.S. CEOs (Ready to Innovate).

“We need people who think with the creative side of their brains—people who have played in a band, who have painted, been involved in the community as volunteers. It enhances symbiotic thinking capabilities, not always thinking in the same paradigm, learning how to kick-start a new idea, or how to get a job done better, less expensively.”
- Annette Byrd, Manager, Healthy Work Environment,
GlaxoSmithKline, Are They Really Ready To Work, 2006

What are we doing to further creativity in commerce?

  • Built a new cross-disciplinary dialogue and coalition between government, business, education, culture, and civic leadership on the importance of creativity and innovation that did not previously exist.
  • Raised visibility of the importance of creativity and innovation in schools, businesses, and the general public through growth in the media of creativity centered stories and documentary films.
  • Partnering with The Journal Record, developed a story series about creative Oklahoma businesses and individuals running twice a week in 2010 up through the 2010 Creativity World Forum.  Also established the annual “Creativity Award” with the Journal Record that is presented at their annual Innovator of the Year program.
  • Board members and affiliated individuals comprise a speakers’ bureau speaking with book clubs, civic groups, schools, and businesses about the importance of creativity.  Nationally recognized leaders in creativity are brought to Oklahoma through Creative Oklahoma and loaned as guest speakers.  Sir Ken Robinson was loaned by Creative Oklahoma to multiple organizations over a four-year period of time.
  • Developed and launched a series of educational webinars on creativity offered in 2010.
  • Developed a National Creativity Network linking Oklahoma with other US based creativity districts and initiatives.  The Network is coordinated by Creative Oklahoma.
  • Hosted the largest Creativity World Forum yet in 2010 in Oklahoma City. This was the first time the Creativity World Forum was hosted in North America.
  • Hosted the first-ever Oklahoma Creativity Forum on November 1, 2011 bringing together attendees from across the state to learn from one another and think “Outside the Box.”